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How can AUTM continue to increase industry participation at meetings?

By Luna Mukherjee posted 05-21-2015 12:12

  

It wasn’t too long ago that we gathered in New Orleans for the AUTM Annual Meeting. By many measurements, the meeting was a great success with more than 1,900 attendees!  Along with academic colleagues, industry colleagues also attended and participated in many of the events. 

In response to feedback from AUTM members, AUTM’s Membership Committee had launched an initiative to increase industry participation! The Industry Participation Task Force gathered candid feedback from a broad range of industry leaders to understand how engagement with the AUTM community could be increased.

Here are just a few of the insights shared by those industry leaders:

  • Industry attendees have a strong desire to improve their understanding of university needs, perspectives and thought processes
  • Universities are seen as a great source of information regarding technology trends
  • Face-to-face meetings may be less about the deal and more about developing strategic relationships and identifying technologies of interest
  • Sometimes industry is simply looking for a nudge from their university contacts to justify attending an upcoming AUTM meeting

Many of you may be attending next month’s BIO 2015 International Conference. This is your chance to nudge your industry contacts and invite them to attend upcoming AUTM Region Meetings or next year’s Annual Meeting.

Please ask your contacts how AUTM can increase industry participation and share with us here!

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