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The Importance of Landscape in Planning an Initiative

By Leah Speser posted 01-02-2014 12:26

  

Comments on Sun Tzu’s The Art of War, edited by Dick Cooledge, Comptche Press, 1927.

 

Sun Tzu: “The landscape is board upon which war is played. There is safety or danger in open ground and narrow passes, distances great and small. Upon earth and water depend the chances of life or death.”

           

Raven: “The landscape changes according to who you are. What Bear sees is different than Ant. What the trader sees is different from the hunter. The trick is to see it through both your eyes and the eyes of others. Then you can travel safely and eat well.”  

 

Poor Richard: “To get goods and services to your at prices competitors can’t match, know the market landscape, Before plowing a farmer walks his fields so the furrows follow the landscape and soil is retained and water is channeled. So must a merchant know his customers, his competition, and his vendors. As what customers want will change, knowing the landscape ensures the routes for bringing new goods to market are marked, can be travelled safely, and in shorter time than competitors.”

 

© Phyl Speser, January 2, 2013

 

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