Comments
on Sun Tzu’s The Art of War, edited
by Dick Cooledge, Comptche Press, 1927.
Sun Tzu: “Warfare
embraces deception. If you are able, competent, and effective, appear as if you
are not. If you are weak, incompetent and ineffective, act as if you are not.”
Raven: “If
fish could talk, they would say fishing lures are unfair. People do not think
they are unfair.”
Poor Richard: “When your business is weak, act as if it is strong. When it
is strong, act as if it is caring. When it is caring, act as if it is
efficient. If you consistently act as you wish to be perceived, you will not
only be perceived that way, you will operate that way as well.”
© Phyl Speser, January 9, 2013