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Leverage your Competitive Advantage

By Leah Speser posted 01-14-2014 13:01

  

Comments on Sun Tzu’s The Art of War, edited by Dick Cooledge, Comptche Press, 1927.

Sun Tzu: “If your opponent is easily irritated, make them angry. When people are angry they act rashly. If your opponent is arrogant, pretend to be weak. When people are arrogant, they act without planning carefully. ”

           

Raven: “It is easy to get a cat to play cat and mouse. So if you are the mouse, choose times to play when you are well rested and the cat is not.”

Poor Richard: “Where your competitors take their customers for granted, there is always a market opportunity. Where your competitors disparage their competition, it is time to surprise them.”

© Phyl Speser, January 14, 2013

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